Design is a tricky word. It means different things to different people. For us, design is the whole thing. It’s the way it looks, sure, but it’s also the way it works and the way it smells. It’s the whole thing. And so, the only way we can design something great is if all the pieces are great. One small mistake can ruin an otherwise great experience.
And so we sweat the details, we are annoyingly fussy and we even care about the things that nobody else will notice. Because that’s the kind of people we are. The annoying kind.